UPDATE: Vitamin D in Beer? Yes, Schlitz did it! Keep your summer health by drinking this beer. Mom! Forget the Milk I'm having a beer!
Do you think Joseph Schlitz ever thought there would be a magazine devoted just to Beer? I think he would be a subscriber to Beer Advocate or All About Beer.
Three magnficent beer families in the United States: Schlitz, Budweiser and of course, Coors. This week Schlitz.
The Joseph Schlitz Brewing Company was founded by Joseph Schlitz, who came to America from Mainz, Germany in 1850, at the age of 20. In 1856 he took over management of the large brewery owned by the recently deceased August Krug. Two years later he married Krug's widow and changed the name to the Joseph Schlitz Brewing Co.
Schlitz died May 7, 1875, when on a return visit to Germany; his ship hit a rock near Land's End, Cornwall, and sank.
On June 10, 1982, the Joseph Schlitz Brewing Co. was acquired by Stroh Brewery Company of Detroit, Michigan. The regular beer is still produced, though in relatively small quantities, by the Pabst Brewing Company, along with three malt liquors (Schlitz Malt Liquor, Schlitz Red Bull, and Schlitz Bull Ice).
My favorite Schlitz ads are the ones that advocate drinking beer for your health. The Schlitz beer ads featured one or two "doctors" saying that it was really food and you should enjoy it, have it in your house, mix with your cheerios, etc. Here is what I mean:
Lots of vintage Schlitz ads can be found at The Old Ad Store.
And eBay always has the vintage beer ads:
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