Ingersoll Dollar Watch
The saga of the Ingersoll dollar watch began with two farm boys from Michigan. Robert H Ingersoll and his brother Charles moved to New York City and found a small loft in Fulton St. There they began selling rubber type and other small things of their own invention. According to company history, Robert saw a small clock hanging on the wall of an office he visited. As he stared at the clock he saw a vision. He thought if he could reduce the size of the works, he could fit it into a watch case and sell it a small price, filling a universal need.
He worked on the model himself resulting in the first Ingersoll watch for sale in 1893. He believed his fortune was made when he completed the watch. He believed that there were hundreds of thousand of citizens in the US at that very moment that would be glad to pay a dollar for such a watch.
But how were the brother to reach these customers? They decided to place a small advertisement, the smallest that would be accepted in a magazine. The first day’s mail after that magazine had reached its reader brought them $1500 worth of orders. By 1914, 35 million watches had been sold.
And now another ad:
Find vintage watch ads at The Old Ad Store
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